XXXX and Maroons ‘Give a XXXX’ to celebrate Pride of Queensland

Felise Kaufusi proudly wears his Bundaberg postcode on his State of Origin jersey's sleeve. Image: Contributed.

Queensland will now have an even deeper connection to the mighty Maroons this Origin series thanks to XXXX, the QRL’s longest-running partner and one of Queensland’s most iconic brands.

XXXX is giving its prominent branding on the sleeve of the QLD Maroons jersey to regional Queensland communities at Game Two and Three of the 2022 State of Origin series.

The brand will be swapping out its iconic XXXX logo with individual Queensland postcodes, so every time the Maroons run out, players will proudly represent not just Queensland but communities across the state.

The swap aims to celebrate a sense of Queensland pride, love of footy, and mateship – all attributes of a true Queenslander. Game Two will feature communities close to player hearts, with players wearing their postcode of origin on their sleeves.

Chris Allan, Brand Director of XXXX, said, “XXXX has been a proud Queenslander for 144 years, and one of the things that makes it great is its communities. The Maroons are running out on the pitch representing all of the regions, and we wanted to bring some recognition of this to the Origin arena.

“However you celebrate Origin this year, whether it be with mates at home or at the pub with a XXXX in hand, cheer on the Maroons and all the towns right across the state that fill us with that Queensland pride. Maybe a postcode important to you will be on the jersey,” Allan concluded.

Bundaberg is the proud home of Maroon’s backrower Felise Kaufusi who will wear 4670 on his sleeve during the Perth game on Sunday.

“Bundaberg, where do I start? For me, it is home; it is where I grew up and grew the love of the sport. It is so important to me to have our postcode, and to showcase this is awesome,” Kaufusi said.

XXXX has also created a three-part docuseries focusing on three communities – Bundaberg,

Barcaldine, and Charleville.

The docuseries spotlights real Queensland communities and shows what makes the state the

best in the country. The full-length content pieces will premiere to coincide with the game

days and will be available online at xxxx.com.au/QRL.